Demands of a consumer driven economy are causing the trucking industry to grow. The battle for drivers is intense. Because of this you need a driver recruiting plan.
Embrace the Power of the Web
Is your application process available on-line? If the process to apply for a job with your company involves downloading an PDF, faxing, or any type of paper application, it will be a never ending struggle to get enough drivers to keep your fleet fully staffed and on the road.
Is your application optimized for the mobile user? Today, as many as 70% of on-line driver applications are completed from a cell phone or tablet. Drivers are less likely to complete the application if it is a tedious process.
Are Drivers Able to Find You?
Can a potential applicant find you? I would like you to try a short exercise. Open an incognito window on your internet browser, and type into the search engine “Truck Driving jobs __________” And fill in the blank with your most relevant location. (Atlanta, North Carolina, Cincinnati, Utah, etc.)
Then, see how hard you have to look to find an opportunity to apply for a position with your company. This is the experience that a driver has trying to find your company. If it takes too long, or if you can’t find your own company, then there is some work to do.
Driveteks is a marketing company that understands the transportation industry. We are experts in online marketing, and use our expertise to gain wide exposure for our clients. This drives the maximum number of qualified applicants to them. Driveteks’ proprietary technology filters, screen, and qualify applicants. Because of this our clients are seeing the best of the best.
If you do not have a strategic on-line driver recruiting plan in place, or would like to improve your existing efforts, Driveteks is the best place to start.