In today’s market it is necessary for all trucking companies to utilize digital advertising. Digital advertising will boost your overall business. The large carriers have the resources to employ an in-house ad team. Small to midsize carriers can save money and hire a third party agency. Here is how to pick the right trucking company advertising agency.
First Decide Why You Are Hiring an Agency
Are you looking for an agency to help your company acquire more business? Or are you needing to hire an agency that specializes in truck driver recruitment advertising?
The reason you need to know this is because it will guide your search for the right advertising agency. Also, you will be able to negotiate more effectively and the agency will respect you as a company that knows exactly what they are looking for.
If you are looking for a trucking company advertising agency to help you generate more business you have far more options. There are countless advertising agencies that specialize in growing business for their clients. They will have clients in multiple industries and bring you more clients.
However, if you are looking for an agency that will boost your truck driver recruiting, you are going to need to find a specialized agency. Truck driver recruiting agencies know how and where to advertise so specifically truck drivers will apply for company.
Also, traditional advertising agencies will not be familiar with advertising on job boards. Truck driver recruiting agencies will use your ad-spend to place your job openings on the job boards that produce applications.
Research Different Agencies and Contact Them
Once you have decided the type of agency your company needs (traditional or driver recruiting), start your due diligence.
You can begin by googling to find agencies near you. Then begin finding agencies in other parts of the country. The internet makes it possible to work with an agency on the other side of the country.
Read through multiple company’s websites and put together a list of your 5 favorite companies. Then call them.
Make sure you are contacting companies that offer all of the services that you are looking for. Some agencies focus solely on social media marketing, some specialize in job boards, and others offer the complete package with everything.
After calling all of the companies, pick the agency that you felt you would get along best with. They need to have great customer service and prioritize your success.
If Possible, Visit the Agency’s Office
You may be thinking that after researching online and calling the agencies you are interested in, you are ready to hire an agency. However, keep in mind that when you call a company, you are going to speak to one of their sales representatives. They are experts at selling you on their company.
The best way for you to truly judge an agency’s culture, and whether you will work well with them, is by going into the office.
Take note on how all of the employees are treated while you are there. Do not focus solely on upper management’s attitude. Does everyone seem happy to be there? Or do the employees look distressed?
Agencies that have positive company cultures will be better to work with and their employees are more likely to go the extra mile for you.
Hire the Agency of Your Choice
Now that you have gone through the steps above, it is time for you to hire the agency of your choosing. That does not mean that your work is done however.
In order to experience the best results you need to make it a priority to be in constant communication with the agency. It should not be up to you to initiate contact, but when a member of the agency reaches out, you need to make time to talk with them.
The reason it is so important to communicate with the agency is because it enables them to update your campaign in real time. If you are not seeing the results you were hoping for, tell the agency. They will update the strategy to improve results.
Digital advertising has to be used by your company. Large carriers are using in-house advertising teams that enable the carrier to continue to grow and hire drivers whenever they want. Small to midsize carriers can experience the same benefits if they follow these steps to pick the right trucking company advertising agency.