One of the key messages that Driveteks conveys is the importance of your company’s web presence. Last week I watched Latest Techniques for Finding & Recruiting Truck Drivers,a webinar by Kelly Anderson and Matt Lee, and in it they discussed how important it is to have a well designed recruitment landing page. Boost your recruitment efforts with a well designed landing page. A landing page is the section of a website accessed by clicking a link on another web page. During your recruitment campaigns, the link you provide on your job posts will take applicants to your recruitment landing page. Implementing a well designed landing page will create a great first impression with applicants, provide the necessary information, and increase the number of applicants.
Nail Your First Impressions
The first thing drivers will do if interested in your job posting is click on the link to your website. That recruitment landing page is the first interaction your company has with potential drivers. Studies show that your landing page has 50 milliseconds to make a good first impression.
Driver applicants are going to click on your link, visit your landing page, and before reading a single word, make a judgement about your company based on the design of the page.
A well designed landing page will look good on a computer screen and a mobile device. If applicants are having a poor experience on your landing page then your recruiters are fighting an uphill battle.
Drivers that are impressed by your landing page will become excited about the possibility of working for your company. They will be happy to work with your recruiters. In some cases, a powerful landing page can inspire driver applicants to contact you about open positions!
The best way to ensure your company has a well designed landing page is by working with a design agency (preferably one that specializes in design for truck driver recruiting).
Provide Applicants With Information That Sells The Company
Few things are more annoying to a potential applicant than when they look for information beyond the job posting and they are unable to find any. The recruitment landing page is the ideal place to provide all of the position specific information an applicant may need.
Provide details such as pay, benefits, routes, etc., but also include information that will sell the applicant on the position. Include photos that show off where the driver will be based out of, the truck they may be driving, and employees that are happy to be at work.
Positive testimonials from current/former employees are another great source of information that will sell applicants on working for your company.
Place yourself in the drivers shoes, would you rather apply for a company that a) has a malfunctioning website b) shares basic facts about the position c) shares the basics along with high quality photos, a video, and strong testimonials?
Recruit like a marketer and implement a landing page that shares exciting information with driver applicants.
Watch as the Number of Applicants Climb
Drivers will research a company and position before they apply. If drivers have a strong first impression consuming information that sells the company then they are more likely to apply. The recruitment landing page will get the driver excited about the company. Then a carefully placed ‘call to action’ will encourage them to apply. Driveteks built a new website, including a recruitment landing page, for Nagle Trucks and this is what they had to say,
“Using Driveteks changed the way we utilize our website as a business and recruitment tool. Our website went from a site to store information to a tool for our business development and recruitment process. We went from having 1-3 candidates a week to 25-30 candidates a week.”
A well designed website and recruitment landing page drastically increased the number of applicants Nagle was receiving.
In today’s recruiting landscape, digital strategies are becoming more and more important. The recruitment landing page is one of the most critical elements to any recruiting campaign. A well designed recruitment landing page will create positive first impressions, share information that sells the position/company, and increases the number of applicants your job postings receive.