Having a strong trucking website design is mandatory for recruiting quality truck drivers and generating business. Your company’s website is the first interaction drivers and customers have with your company. First impressions matter! Follow these 5 tips to ensure that your company has the best trucking website design.
Top 5 Tips for the Best Trucking Website Design
-
Avoid Clutter
-
Repeat Your Main Message
-
CTAs Throughout Your Website
-
Mobile First Design
-
Easy to Digest Content
You Must Avoid Clutter!
Keep it simple stupid. Nothing turns away site visitors like a cluttered home page. Visitors should be able to instantly know your company’s main mission. Sometimes your mission may be hiring drivers, other times it is promoting business.
You only have 50 milliseconds to nail your first impression with site visitors.
Site visitors will be able to process your message better the less they have to read, click on, or watch. Images and videos are excellent pieces of content, but not when they are overwhelming.
Each page of your site should have only a couple high end images and any videos need to serve a purpose. Do not put videos on your site for the sake of having a video.
Having a strong heading structure will make it so that visitors will be able to skim any writing on your website and understand the gist of what you are saying.
Be Redundant… Tastefully
Your main goal is displayed loud and proud on your home page. Now what?
As visitors interact with your website and scroll through different pages they will forget about that main goal.
For example, if your main goal is to recruit more drivers you would say that right on the homepage for drivers to see. Then as the drivers click through your site to learn more about your company they will forget to to apply by the time something else grabs their attention.
This can be avoided if you are strategically redundant.
Each page of your website needs to have a call back to your main goal. This will ensure that site visitors do not forget about that goal and they will be far more likely to act in favor of that goal.
Calls to Action Littered Everywhere
The call to action is where you reach your handout and invite the site visitor to act in a way that benefits your main goal.
Most websites have a call to action at the top of each page, which is good but not best. In order to maximize on your website, you need to sprinkle your CTAs throughout your site.
Spreading CTAs throughout the pages on your site gives the site visitor more opportunities to act. Placing only one CTA at the top of a page is asking for the site visitor to act before you have convinced them to do so.
However, having CTAs littered throughout allows the site visitor to click on the CTA the moment they are convinced to do so. They do not have to scroll throughout the site to find the CTA again.
Mobile First Design
The majority of people that visit your site will be doing so on their mobile device. Studies have found that in the second quarter of 2020, mobile devices (excluding tablets) accounted for 51.53% of global website traffic.
Mobile users on the web have become so prominent that Google now crawls your site for mobile usability first before desktop usability.
Your website must be designed to be easily navigable from a smartphone. Doing so will make your site more accessible which increases the amount of traffic you receive. More traffic leads to more driver applications and more business.
Easy to Digest Content
Content is king. It is the best way for carriers to build relationships with potential drivers and customers.
The reason that people visit your website is because they have questions about your company that they want answered. Easy to digest content is the best way for your company to answer those questions.
Plus, well curated content will be shared on social media platforms and generate awareness for your company.
Your website should be filled with short videos, well written blog content, and info graphics.
The website is oftentimes your first impression, and the first impression is the most important. Having the best trucking website design compared to your competition will lead to your company hiring more drivers and booking more business.