According to the American Trucking Association, the trucking industry was short 60,800 in 2018. This shortage has caused the average turnover rate to rise to nearly 90% for large carriers. Having empty trucks kills your company’s cash flow. Fortunately, recruiters can solve the driver shortage for your company.
Recruit Great Drivers
The most effective way that recruiters can solve the driver shortage for your company is by hiring great drivers. Great drivers will produce at high levels for a long period of time for your company.
Employ all great drivers and your company will not need to worry about the driver shortage. Your turnover rate will be low and your trucks will remain on the road.
However, this is not as simple as it sounds. Before your recruiters can hire great drivers your company needs to provide an offer that is one of the best out there. That means high pay, benefits, and a strong company culture.
Once your company is providing that elite offer, then your recruiters can hire great drivers. A skilled recruiter will know how to filter through bad, average, and great truck driver applications and focus on the great.
Skilled recruiters will also have the sales ability to sell great drivers that your company is the company they want to drive for.
Act as a Mediator Between Management and Drivers
Very few people within your company interact with the truck drivers as much as your truck driver recruiters do.
Obviously, the driver recruiters communicate frequently with CDL drivers they want to bring in to your company. Recruiters also maintain relationships with the drivers after they have been hired.
Recruiters also frequently interact with upper management.
Anytime the drivers grow frustrated with the company, they will approach the recruiter with their issues. Knowing the frustrations of drivers, the recruiters can then report to upper management what is going on.
This process works in reverse as well. Recruiters relay messages from upper management to the drivers.
The reason this mediation is so important is because if it is done properly it keeps everyone on the same page. Drivers will feel like they are listened to and management can smoothly implement new processes.
A company with upper management and drivers on the same page has high retention rates and is not concerned with the costs associated with empty trucks.
Spearhead Retention Efforts
Truck driver retention efforts are mandatory for your trucking company. You need to make your drives feel valued so that they will stick around for a while.
Your truck driver recruiters are the perfect people to spearhead your company’s retention efforts.
As mentioned earlier, your recruiters already have a connection with your drivers. Retention efforts coming from your recruiters will come across as more authentic.
The key to effective retention efforts is authenticity.
Digital Recruiters Fill Your Applicant Pool
As a disclaimer, it is important to know that there needs to be a difference between traditional driver recruiters and digital driver recruiters. Traditional recruiters hire the drivers while digital recruiters get drivers to see your company online and apply.
Digital recruiters work full time to generate applications from the internet. They use a combination of paid media, social media marketing, content creation, and search engine optimization to get these applications.
Filling your applicant pool makes it much easier for your traditional recruiters to hire a driver when you need one. This significantly shortens your time to hire, saving you money.
On a macro level, the driver shortage is not an issue that is going away any time soon. However at a micro level, your company can not have to deal with the driver shortage. Your truck driver recruiters are key pieces to solving the driver shortage for your company.