I am sure you have asked yourself “what do truck drivers want?” while trying to recruit drivers. Truck drivers want pay that respects their time and energy, time at home with their families, to be safe, and be a part of a family. It boils down to truckers want what we all want.
Pay That Shows Respect
The median pay of truck drivers is $45,260. If you ask drivers they will tell you that their pay is far too low for the work they do, and they have a legitimate case. Look at how CDL drivers across the country stepped up when we needed them most at the start of the pandemic.
Truck drivers, like most people, view their pay as a sign of how much their employer values them. Start paying your drivers more to show them that you recognize how critical they are to your company’s success.
In addition to low wages, most drivers are not fans of the CPM payment structure. So much of the trucker’s job involves labor that does not include driving on the road. Drivers should be paid for this labor.
Switching your payment structure from CPM to either hourly wage or salary is exactly the type of thing that truck drivers want from their employers.
Home Time to See Loved Ones
Truck drivers often start their careers as young people with little responsibility. This leads to them accepting positions that have them on the road for long periods of time. They accept these positions because they want to travel the country and earn more money.
However, as drivers age they begin to prioritize settling down. This means that they are looking for positions that provide them more home time.
As the truck driver recruiter, it is up to you to constantly gauge your drivers and see where they stand. You need to find the truck drivers looking to settle down and offer them positions that offer them more home time.
Ray Haight discusses the importance of home time in his retention series Ray Knows Best.
Safety Comes First
Safety is one of the most important things for CDL drivers. No one wants to work for a company that places them in situations that compromise their safety.
Unfortunately, many truck drivers feel as if their employers value profits over the safety of the truck drivers. They will share horror stories of dispatchers forcing the driver to drive through the night, despite a lack of sleep, to make sure the shipment arrives on time.
Quality truck drivers want to make it home to their family/loved ones safely. Quality truck drivers want to work for a company that prioritizes their safety and well being.
Family Atmosphere
Above all else, truckers want to work for a company that makes them feel like they are a part of a family. Drivers are looking for companies where upper management knows the names of their drivers.
“Employees who feel valued are more likely to be engaged in their work and feel satisfied and motivated.” – Christy Matta, M.A
Imagine your child (substitute any family member if you do not have kids) works as a driver, how would you want them to be treated? The answer to that question is how you need to treat your drivers.
The best way to promote your company’s family atmosphere is through a comprehensive social media campaign.
Knowing what truck drivers want from their employers can help you recruit more effectively and retain better. Do not over complicate the process. CDL drivers are people too, they want what we all want.
