Stepping up your Driver Recruiting game as a small-medium size carrier

Truck Driver recruiting is one of the most critical pieces to a successful trucking operation. If not done effectively, it can cripple your business.  It is also one of the most difficult to master because it is so competitive. Figuring out how to best meet the recruiting needs of your trucking operation can be tricky when you do not have the spending power that the mega trucking companies do, so here are some things that may help you make educated decisions:

  1. – COST – Knowing how to spend your money for recruiting may be the make or break factor for your company. There are 2 ways to look at it: Spend the money on people or on process. According to, based on over 30,000 salary entries, the average pay for a driver recruiter is about $43k per year or about $3500/mo. If you dig a little deeper, you can see that the range goes from as low as $28k up to $72k. That’s a pretty wide range. At those salary ranges you could be hiring an inexperienced to moderately experienced employee that could manage your recruiting efforts. You could also look to an agency that will manage the process for you. There are pros and cons to both.
    1. The pro of hiring in house that you can keep your finger on the pulse of what is happening more. That person can have a first hand understanding of the operation and culture of your organization. The con is that you are limited to the skill set and ability of the person you hire. When hiring this person you are absorbing the cost of the employee in addition to the costs of advertising and marketing the positions you need to fill.
    2. The pro to hiring an agency is that with the right agency, you tap into recruiting abilities that you wont get with a single employee. Cons to hiring an agency – its scary. It is difficult to know whom you can trust and whether or not they can deliver what you need.


  1. – TECHNOLOGY – The process for looking for a job is so much different now then it was even 10 years ago. So what has changed? People still have to find new employment, fill out an application, get a background check, and a million other things. So why is it that traditional forms of recruiting aren’t effective anymore? Technology is the answer. With the Internet, potential drivers and employees are able to research you as a company, find out what you have to offer in compensation, hear what your employees say about you and generally assess whether they feel they would be a good fit for the job. So the next dilemma is how to deal with the advantages that technology gives the potential applicant. The best thing you can do as a carrier is to get ahead of the technological curve. Make sure your online presence is up to par. Make sure your website portrays you in the best light possible and gives an honest impression of what it is like to work for your company. Obviously focus on the competitive advantages you have to offer. Another way to get ahead of the curve is to make sure that your company can be found. There are a lot of ways to do this: Search Engine Optimization (SEO), properly developed profiles on job boards and social media.  Make sure that your process for applying for the job is geared toward mobile users. Recent statistics show that more then half of all internet traffic is through mobile devices world wide, and that as much as 70-80% of truck driver applications are being submitted via a mobile device. Knowing the direction that internet traffic is heading allows you to cater your application process to the mobile user.

Obviously maximizing on these 2 things doesn’t solve the puzzle. But it definitely positions you above most of the competition. As companies focus efforts on catering the recruiting experience to the driver and not to the company, the effectiveness of the recruiting effort increases.

marketing goals

Driver Recruiting Plan for 2017…do you have one?

The new year is exciting, isn’t it? We make goals and strategically map out a pathway to achieve those goals. The transportation industry is growing, as are the demands of a consumer driven economy in the United States. The battle for drivers is as intense as it has ever been and there are a few advantages/disadvantages that you need to make sure you are on the right side of.

Is your application process available on-line? If the process to apply for a job with your company involves downloading an PDF, faxing or any type of paper application, it will be a never ending struggle to get enough drivers to keep your fleet fully staffed and on the road.
Is your application optimized for the mobile user? Recent statistics show that as much as 70% of on-line driver applications are completed from a cell phone or tablet. If your application is tedious or cumbersome to complete on those mobile devices, applicants are more likely to not complete the process.
Can a potential applicant find you? I would like you to try a short exercise. Open an incognito window on your internet browser, and type into the search engine “Truck Driving jobs __________” And fill in the blank with your most relevant location. (Atlanta, North Carolina, Cincinnati, Utah, etc.) Then, see how hard you have to look to find an opportunity to apply for a position with your company. This is the experience that a driver has trying to find your company. If it takes too long, or if you can’t find your own company, then there is some work to do.

Driveteks is a marketing company that understands the transportation industry. We are experts in online marketing. We use our expertise to gain wide exposure for our clients and drive the maximum number of qualified applicants to them. We leverage proprietary technology to filter, screen and qualify applicants so our clients are seeing the best of the best.

If you do not have a strategic on-line driver recruiting plan in place, or would like to improve your existing efforts, Driveteks is the best place to start.